Why Intentionally Random?

Intentionally Random is a simple yet effective design technique I use in my design work for my clients. What do I mean when I say "intentionally random"? It is the intentional placement of furniture, decor and other design elements in a way that looks as though it was placed effortlessly. Intentionally random creates a wonderful balance of design elements such as color, scale, shape and texture. Understanding how to design in an intentionally random way is essential in creating the desired emotion a room evokes.

This picture shows a collection of crosses above a fireplace. The collection is large and could easily get out of control. To hang them in a way that allows them to be viewed individually yet as one art installation is easier for the eye to accept and creates a better statement for the room. No additional accessories were used on the mantle in this room as the crosses offered plenty of visual interest.